Amazon cover image
Image from Amazon.com

E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida: Pearson India, 2023.Edition: 17th edDescription: 910 pages: illu; 25 cmISBN:
  • 9789356060647
Subject(s): DDC classification:
  • 658.872 LAU
Contents:
PART I: INTRODUCTION TO E-COMMERCE The Revolution is Just Beginning E-commerce Business Models and Concepts PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform Building an E-commerce Presence: Websites, Mobile Sites, and Apps E-commerce Security and Payment Systems PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES E-commerce Marketing and Advertising Concepts Social, Mobile, and Local Marketing Ethical, Social, and Political Issues in E-commerce PART IV: E-COMMERCE IN ACTION Online Retail and Services Online Content and Media Social Networks, Auctions, and Portals B2B E-commerce: Supply Chain Management and Collaborative Commerce
List(s) this item appears in: New Arrivals - May 1st to 31st 2024
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.872 LAU (Browse shelf(Opens below)) Available 48361

include Bibliography references and index.

PART I: INTRODUCTION TO E-COMMERCE
The Revolution is Just Beginning
E-commerce Business Models and Concepts
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
Building an E-commerce Presence: Websites, Mobile Sites, and Apps
E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
E-commerce Marketing and Advertising Concepts
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce
PART IV: E-COMMERCE IN ACTION
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce

There are no comments on this title.

to post a comment.

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count