Include index.

Chapter 1 Understanding the Entrepreneurial Process
Introduction
Profile: Wayne McVicker4-A Typical Entrepreneur
An Entrepreneurial Perspective
Commonly Shared Entrepreneurial Characteristics
Types of Entrepreneurs
The Need to Control
The Spider-Web Model Finding Early Mentors
Managing Stress
The Five-Stage Entrepreneurial Process
The Growth of Entrepreneurial Companies
So Why Become an Entrepreneur?
Developing Your Entrepreneurial Management Skills
Summary
Study Questions
Endnotes
Worksheets
Chapter 2 Converting Ideas into Opportunities
Introduction
Profile: Becky Minard and Paal Gisholt-Finding a Point of Pain
Why Innovation Is Important
Definition and Types of Innovation
Frameworks for Learning Innovation Skills
Finding and Assessing Ideas and Opportunities
The Evaluation Process for the Idea Chapter 4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy
Introduction
Determining Market Attractiveness
Market Research Approaches
Primary Market Research: Customer Discovery
Secondary Market Research
Defining Market Segmentation and Customer Profiles
On Market Sizing
Conducting a Competitive Analysis
Developing an Integrated Marketing Strategy
Formulating a Successful Marketing Strategy and Plan
Preparing the Pricing and Sales Strategy
Preparing an Advertising Campaign
Setting up Sales Channels
Summary
Study Questions
Endnotes Worksheets
Chapter 5 Preparing the Investor Package
Introduction
Profile: Nikolay Shkolnik-Business Plan Turns a Dream into Reality1
The Value of a Business Plan
Setting Goals and Objectives
Starting the Process to Write the Plan: Canvas Model and the Four Steps
Determining What Type of Business Plan Is Best
Understanding Why Business Plans Fail
Summary
Study Questions
Endnotes
Worksheets
Chapter 6 Setting Up the Company
Introduction
Profile: Ethan Wendle and Matt Chverchko-When to Convert from an S- to a C-Corporation