Includes index.

PART 1 ENTREPRENEURSHIP
1. Entrepreneurship: The social and business revolution
2. The economics of entrepreneurship and public policy
3. The entrepreneurial mindset
4. Recognising business opportunities
5. Researching business ideas

PART 2 START-UP
6. Lean methodologies and business model frameworks
7. Developing the business model
8. Market segments and value propositions
9. Developing the marketing mix
10. Sales and marketing communications
11. Setting the legal foundations
12. Developing the operations plan
13. Managing risk
14. Recruiting and managing people
15. Financial forecasts and control

PART 3 GROWTH
16. From entrepreneur to leader
17. Developing strategy and the business plan
18. Scaling and growth strategies
19. Financing the business

PART 4 MATURITY
20. Maturity: Success and failure
21. Family business
22. Corporate entrepreneurship and intrapreneurs

This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.