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Entrepreneurship and small business : start-up, growth and maturity / Paul Burns.

By: Burns, Paul, 1949-Material type: TextTextLanguage: English Publisher: New Delhi : Bloomsbury Publishing, 2023Edition: 4th edDescription: xliv, 537 pages : illustrations ; 28 cmISBN: 9789356403345Subject(s): Entrepreneurship -- Study and teaching | Business education | Small business -- Case studies | Entrepreneurship -- Case studies | Business and economics -- Management | Business and economics -- Small BusinessDDC classification: 338.04
Contents:
PART 1 ENTREPRENEURSHIP 1. Entrepreneurship: The social and business revolution 2. The economics of entrepreneurship and public policy 3. The entrepreneurial mindset 4. Recognising business opportunities 5. Researching business ideas PART 2 START-UP 6. Lean methodologies and business model frameworks 7. Developing the business model 8. Market segments and value propositions 9. Developing the marketing mix 10. Sales and marketing communications 11. Setting the legal foundations 12. Developing the operations plan 13. Managing risk 14. Recruiting and managing people 15. Financial forecasts and control PART 3 GROWTH 16. From entrepreneur to leader 17. Developing strategy and the business plan 18. Scaling and growth strategies 19. Financing the business PART 4 MATURITY 20. Maturity: Success and failure 21. Family business 22. Corporate entrepreneurship and intrapreneurs
Summary: This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.
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Books Institute of Public Enterprise, Library
S Campus 		338.04 BUR (Browse shelf) Available 48077

Includes index.

PART 1 ENTREPRENEURSHIP
1. Entrepreneurship: The social and business revolution
2. The economics of entrepreneurship and public policy
3. The entrepreneurial mindset
4. Recognising business opportunities
5. Researching business ideas

PART 2 START-UP
6. Lean methodologies and business model frameworks
7. Developing the business model
8. Market segments and value propositions
9. Developing the marketing mix
10. Sales and marketing communications
11. Setting the legal foundations
12. Developing the operations plan
13. Managing risk
14. Recruiting and managing people
15. Financial forecasts and control

PART 3 GROWTH
16. From entrepreneur to leader
17. Developing strategy and the business plan
18. Scaling and growth strategies
19. Financing the business

PART 4 MATURITY
20. Maturity: Success and failure
21. Family business
22. Corporate entrepreneurship and intrapreneurs

This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.

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