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Digital marketing: integrating strategy, sustainability, and purpose/ Ira Kaufman, Chris Horton and Mariusz Soltanifar.

By: Material type: TextTextLanguage: English Publication details: New York: Routledge, 2024.Edition: 2nd edDescription: xxi, 485 pages; illuISBN:
  • 9781138497283
Subject(s): DDC classification:
  • 658.872 KAU
Contents:
Figures & Acknowledgements Foreword: Embrace the Sustainable Marketing Normal, Phillip KotlerForeword: Adopt a Sustainable Mindset; Market with Purpose, Roberto CrociPreface: What is Digital, and Why Should I Care? Introduction: Your Roadmap to Digital IntegrationChapter 1: Transforming from Traditional to Digital ValuesChapter 2: A Digitally Challenged EnterpriseChapter 3: Drivers of ChangeChapter 4: Fundamentals of the Sustainable Marketing NormalChapter 5: Managing the Sustainable Marketing Normal Chapter 6: Integrated Digital Marketing Chapter 7: Define and EstablishChapter 8: Convey and AugmentChapter 9: Connect and ConvertChapter 10: Measure and RefineChapter 11: Digital Alignment Chapter 12: Structural Integration Chapter 13: Evaluation and ROI Chapter 14: Building Shared Value Chapter 15: From Social Business to Digitally Integrated OrganizationEnd Notes Glossary Index
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.872 KAU (Browse shelf(Opens below)) Available 48058

Includes bibliographical references and index.

Figures & Acknowledgements Foreword: Embrace the Sustainable Marketing Normal, Phillip KotlerForeword: Adopt a Sustainable Mindset; Market with Purpose, Roberto CrociPreface: What is Digital, and Why Should I Care? Introduction: Your Roadmap to Digital IntegrationChapter 1: Transforming from Traditional to Digital ValuesChapter 2: A Digitally Challenged EnterpriseChapter 3: Drivers of ChangeChapter 4: Fundamentals of the Sustainable Marketing NormalChapter 5: Managing the Sustainable Marketing Normal Chapter 6: Integrated Digital Marketing Chapter 7: Define and EstablishChapter 8: Convey and AugmentChapter 9: Connect and ConvertChapter 10: Measure and RefineChapter 11: Digital Alignment Chapter 12: Structural Integration Chapter 13: Evaluation and ROI Chapter 14: Building Shared Value Chapter 15: From Social Business to Digitally Integrated OrganizationEnd Notes Glossary Index

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