Creativity for innovation management : tools and techniques for creative thinking in practice / Ina Goller, John Bessant.
Material type:
TextLanguage: English Publisher: Abingdon : Routledge, 2024Edition: 2nd edDescription: x, 332 pages ; 24 cmISBN: 9781032127699; 9781032127682Subject(s): Creative ability in business | Management -- Technological innovationsDDC classification: 658.4063 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.4063 GOL (Browse shelf) | Available | 48057 |
Revised edition of the authors' Creativity for innovation management, 2017.
Includes bibliographical references and index.
Creativity
Exploring problems
Creating and sharing visions
Practising psychological safety
Supporting ideas
Pushing the frontiers
Creating the context
User innovation
High involvement innovation
Design thinking
Creativity under extreme constraints
Agile innovation & lean start-up
The future of creativity
Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship. The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking. This 2nd edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work. Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching.
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