Table of Contents
Foreword By Bill Mockridge
Introduction How This Book Works The System Behind the Chapters
Chapter 1: 10 Thoughts on Creativity
1. Where Are Your Creative Ideas Coming From?
2. Being Creative Means Discovering and Improving—Not Just Inventing!
3. Can You Learn or Inherit Creativity?
4. Must You Always Be An Expert?
5. The Flash of Genius—Does It Actually Exist?
6. Who Are Your Five?
7. Ecosystem—Habitat/Workspace
8. The Creative Brain and Your Biceps
9. Your Team and Its Members
10. Less Is More
Chapter 2: My 10 Favorite Idea-Finding Tools
1. $100 Per Day
2. Go. Stop. Breathe. Go!
3. Brainstorming, Mind Mapping, Etc.
4. Divergent Vs. Convergent Thinking
5. Five Perspectives6. Sleep Well!
7. Write It Down
8. Fifty Ideas / Many More Combinations
9. Matthew’s Creativity Cocktail Technique
10. Expose Yourself to New Things!
Chapter 3: My Favorite 10 Idea-Evaluation Tools
1. Critics
2. Potential Customers
3. Systems Vs. Humans
4. How Big Is the Problem That Will Be Solved?
5. What Makes the Competition Better/Worse?
6. The 3D Photo: Journey Five Years Into the Future!
7. Start At 100!
8. Your Creative Friend
9. Auditioning for Ideas
10. What Would It Cost You To Quit?
Chapter 4: 10 Tips for “Success Thoughts” That Generate Ideas and the Power to ImplementThem
1. Flow and Meditation
2. Journal of Joy
3. Fitness
4. Nutrition
5. The Winner’s Routine
6. The “Willpower” Muscle
7. You Get All the Things You Focus On
8. Smile
9. Shock Yourself!
10. Go Where Your Fear Is the Greatest!
Chapter 5: 10 Systems for World-Class Leadership
1. T-O-D-A-Y a Leader
2. What You Can Learn from Children
3. Let’s Talk, But Really! How to Master Difficult Conversations
4. A 10 Over Your Head
5. What Does Excellence Mean to Our Team?
6. Flying Without Taking Off
7. Speaking (Yes, in Front of Groups)
8. Eyes on the Road
9. Why Leaders Eat Last
10. Leaders Followers = Exponential Growth
Afterword Thank You!
About the Author

It Takes Small Steps to Bank a Big Idea. Debunking the "eureka" moment and other guru myths: We all want to know the secret to success. Matthew Mockridge is here to shed light on what really lies along the path to victory. There is no such thing as a eureka moment, where everything suddenly falls into place; instead, commitment, preparation, and hard work are the keys to pursuing a passion and making dreams a reality. Inspiration comes from preparation: Mockridge, creator of one of the biggest electronic dance music touring giants in Europe, began as many young entrepreneurs do--in his dorm room. Everyone wants to find that million-dollar startup idea, and Mockridge reveals what he learned after years of research into creative processes. Vision, design, and construction are among the core aspects that go into making a "next big thing" game plan. A holistic approach to entrepreneurship and relationships: While Mockridge's advice comes primarily from his experience as a young, successful entrepreneur, the lessons he shares are applicable not only to starting a business but to social lives as well. This self-help book connects thinkers and disciplines in search of true patterns of greatness and is both instructional and conversational. Matthew Mockridge's Your Next Big Thing is your guide to discovering ideas that inspire. Open it up and find:An entrepreneurial rough-guide and "real world" paint-by-numbers approach to creating and running big ideasAdvice on time management, business acumen, financial management, and building healthy relationships Practical chapters such as "Matthew's 10 Favorite Idea-Testing Tools" and "Matthew's 10 Tips for Mega-Mindsets that Produce Ideas and Get Them Done" If you've enjoyed titles such as The 4-Hour Workweek, Zero to One, and Think and Grow Rich, then you'll find more of the motivation you need in Your Next Big Thing: Creating Successful Business Ideas from Scratch.