The 22 immutable laws of marketing: violate them at your own risk / Al Ries, Jack Trout
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TextLanguage: English Publisher: New Delhi : Harper Collins India, 2012Description: xii, 143 pages : illustrations ; 23 cmISBN: 9781861976109Subject(s): MarketingDDC classification: 658.8 Summary: Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 RIE (Browse shelf) | Available | 47897 |
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| 658.8 RAT International marketing / | 658.8 RAT International marketing / | 658.8 RAT International marketing / | 658.8 RIE The 22 immutable laws of marketing: violate them at your own risk / | 658.8 RIS Sales Promotion - Handbook Dartnell / | 658.8 RIT.G Global marketing and agricultural exports / | 658.8 ROL.A Asian brand strategy- how asia builds strongs brands / |
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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