Includes bibliographical references and index.

The Nature and Scope of Managerial Economics
Demand, Supply, and Equilibrium Analysis
Optimization Techniques and New Management Tools
Demand Theory
Demand Estimation
Demand Forecasting
Production Theory and Estimation
Cost Theory and Estimation
Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
Oligopoly and Firm Architecture
Game Theory and Strategic Behavior
Pricing Practices
Regulation and Fair Competition: The Role of Government in the Economy

Managerial Economics: Principles and Worldwide Applications, 9e synthesizes economic theory, decision sciences, and business administration to help instructors train students on how managerial decisions are made in the modern, globalized world. Theory is explained clearly and the applications are numerous, real, and relevant.
The book is divided into five parts: Part One reviews the basics of supply and demand, examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyses demand. Part Three presents the theory and measurement of the firm’s production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and the role of government in the economy. The theory and practical examples help illustrate how local economic decision-making is now inescapably global.