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Entrepreneurship : successfully launching new ventures Bruce R. Barringer, R. Duane Ireland

By: Barringer, Bruce RContributor(s): Ireland, R. DuaneMaterial type: TextTextPublisher: New Delhi : Pearson Education, 2020Edition: 6th edDescription: 617 pages : illustrations ; 28 cmISBN: 9789353066499Subject(s): Entrepreneurship | New business enterprisesDDC classification: 338.04
Contents:
PART I: DECISION TO BECOME AN ENTREPRENEUR Introduction to Entrepreneurship PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS Recognizing Opportunities and Generating Ideas Feasibility Analysis Developing an Effective Business Model Industry and Competitor Analysis Writing a Business Plan PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM Preparing the Proper Ethical and Legal Foundation Assessing a New Venture’s Financial Strength and Viability Building a New-Venture Team Getting Financing or Funding PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM Unique Marketing Issues The Importance of Intellectual Property Preparing for and Evaluating the Challenges of Growth Strategies for Firm Growth Franchising
Summary: Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own company. Using real business profiles of inspiring young entrepreneurs, the text engages students with relevant examples they can easily relate to.
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		338.04 BAR (Browse shelf) Available 46342
Books Institute of Public Enterprise, Library
S Campus 		338.04 BAR (Browse shelf) Available 46343
Books Institute of Public Enterprise, Library
S Campus 		338.04 BAR (Browse shelf) Available 46344

PART I: DECISION TO BECOME AN ENTREPRENEUR
Introduction to Entrepreneurship
PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
Recognizing Opportunities and Generating Ideas
Feasibility Analysis
Developing an Effective Business Model
Industry and Competitor Analysis
Writing a Business Plan
PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
Preparing the Proper Ethical and Legal Foundation
Assessing a New Venture’s Financial Strength and Viability
Building a New-Venture Team
Getting Financing or Funding
PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
Unique Marketing Issues
The Importance of Intellectual Property
Preparing for and Evaluating the Challenges of Growth
Strategies for Firm Growth
Franchising

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own company. Using real business profiles of inspiring young entrepreneurs, the text engages students with relevant examples they can easily relate to.

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