The attitude of sharing global problems and being part of its solution in one's own capacity and competence is, in essence, Social Responsibility today.
Businesses are no exceptions, in fact, they are, more than any other time in history, expected to take larger responsibilities of their actions and impacts along their own supply chains and contribute their bit to alleviating some of the worst challenges the planet and its people are facing. The emphasis is on demonstrable differences they make.
In India, the revisions done to the Companies Act, especially pertaining to the CSR done by Indian companies echo this sentiment. While stipulating definitive themes of developmental and social areas where companies can do CSR related work, a great emphasis is laid on concrete plans and tangible results, making CSR in the country a significant tool in national development and a strategy to contribute to global goals.
The book, in its writing, has attempted to bring these renewed perspectives to the reader with real-world insights into related company practices.