Includes bibliographical references and index.

Making the case for employee communications -- Conducting your own employee communications audit -- Setting objectives for employee communication plans : considerations, frameworks and examples -- Understanding your audiences; what practitioners do in practice -- Messaging : managing meaning -- Choosing channels for employee communication : finding inspiration from others -- Line managers as communicators : how to help them add the most value -- Making it happen : making sure your great ideas see the light of day -- Employee communication planning for change -- Sharing the bad news : communication in tough times -- Is it working? : employee communication evaluation and measurement that adds value -- Communicating on purpose : helping employees find meaning in the modern workplace.