Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan
Material type:
TextPublisher: New Jersey, World Scientific, 2022Description: xxiv, 694 pages : chiefly color illustrations ; 23 cmISBN: 978000098881Subject(s): Marketing research -- Data processing | Quantitative researchDDC classification: 658.83 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.83 CHA (Browse shelf) | Available | 46907 |
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| 658.83 BUR Marketing research/ | 658.83 BUR.M Marketing Research / | 658.83 CAL Market intelligence : how and why organizations use market research / | 658.83 CHA Marketing analytics : a practitioner's guide to marketing analytics and research methods / | 658.83 CHA.R R for Marketing Research and Analytics / | 658.83 CHA.R R for Marketing Research and Analytics / | 658.83 CHA.R R for Marketing Research and Analytics / |
Brand
Brand and brand image
Segmentation
Brand equity
Consumer
Qualitative research
Quantitative research
Customer satisfaction and customer value
Consumer panels
Consumer analytics and big data
Product
New product development
Product design
Product validation
Advertising
How advertising works
New media
Digital marketing
Advertising research
Price and promotion
Price
Promotion
Market mix modelling
Retail
Retail tracking
Retail analytics
Sales and distribution
Category management
References
Subject index
Company and product index
People and place index
The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
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