The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
Material type:
TextPublisher: New York : Portfolio/Penguin, [2017]Description: viii, 310 pages ; 23 cmISBN: 9780735213654 (hardcover)Subject(s): Information services industry -- History | Internet industry -- HistoryDDC classification: 338.761 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 338.761 GAL (Browse shelf) | Available | 46865 |
Includes bibliographical references and index.
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
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