Innovation for entrepreneurs / Marc H. Meyer,; Chaewon Lee.
Material type:
TextPublisher: Northampton, MA, USA : Edward Elgar Publishing, ©2022Description: xi, 241 pages : illustrations ; 25 cmISBN: 9781800375093; 9781800375116Subject(s): Technological innovations -- Management | Entrepreneurship | InnovationsDDC classification: 658.4063 Summary: Presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. An essential book for all undergraduate students.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.4063 MEY (Browse shelf) | Available (Restricted Access) | 46823 |
Includes bibliographical references and index.
Presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. An essential book for all undergraduate students.
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