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Retail management : a strategic approach / Barry Berman, Joel R. Evans, Patral Chatterjee, and Ritu Srivastava

By: Berman, BarryContributor(s): Joel R. Evans | Chatterjee, Patral | Srivastava, RituMaterial type: Text

TextPublisher: New Delhi: Pearson India Education Service Pvt. Ltd., 2018Edition: 13th edDescription: xxvii, 722 pages : illustrations (chiefly color) ; 29 cmISBN: 9789332587694Subject(s): Retail trade -- ManagementDDC classification: 658.85

Contents:

Preface An overview of strategic retail management An introduction to retailing Building and sustaining relationships in retailing Strategic planning in retailing Situation analysis Retail institutions by ownership Retail institutions by store-based strategy mix Web, nonstore-based, and other forms of nontraditional retailing Targeting customers and gathering information Identifying and understanding consumers Information gathering and processing in retailing Choosing a store location Trading-area analysis Site selection Managing a retail business Retail organization and human resource management Operations management: financial dimensions Operations management: operational dimensions Merchandise management and pricing Developing merchandise plans Implementing merchandise plans Financial merchandise management Pricing in retailing Communicating with the customer Establishing and maintaining a retail image Promotional strategy Putting it all together Integrating and controlling the retail strategy Appendix: careers in retailing Glossary Endnotes Name index Subject index

Summary: Etail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry

List(s) this item appears in: New Arrivals- September 1st to 30th 2022

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Item type	Current location	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.85 BER (Browse shelf)	Available	46476
Books	Institute of Public Enterprise, Library S Campus	658.85 BER (Browse shelf)	Available	46477
Books	Institute of Public Enterprise, Library S Campus	658.85 BER (Browse shelf)	Available	46478

Preface
An overview of strategic retail management
An introduction to retailing
Building and sustaining relationships in retailing
Strategic planning in retailing
Situation analysis
Retail institutions by ownership
Retail institutions by store-based strategy mix
Web, nonstore-based, and other forms of nontraditional retailing
Targeting customers and gathering information
Identifying and understanding consumers
Information gathering and processing in retailing
Choosing a store location
Trading-area analysis
Site selection
Managing a retail business
Retail organization and human resource management
Operations management: financial dimensions
Operations management: operational dimensions
Merchandise management and pricing
Developing merchandise plans
Implementing merchandise plans
Financial merchandise management
Pricing in retailing
Communicating with the customer
Establishing and maintaining a retail image
Promotional strategy
Putting it all together
Integrating and controlling the retail strategy
Appendix: careers in retailing
Glossary
Endnotes
Name index
Subject index

Etail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry

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