Brandvantage : a 12-week master plan for brand leadership and beyond / Trupti Bhandari, Arvind Bhandari.
Material type:
TextLanguage: English Publisher: Gurugram, Haryana, India : Penguin Business, an imprint of Penguin Random House, 2021Description: xiv, 257 pages : illustrations (black and white) ; 23 cmISBN: 9780670095315Subject(s): Brand name product -- Management. -- India | Product management -- India | Leadership -- IndiaDDC classification: 658.8270954
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8270954 BHA (Browse shelf) | Available | 46219 |
Browsing Institute of Public Enterprise, Library shelves, Shelving location: S Campus Close shelf browser
|
|
|
|
|
|
|
||
| 658.827 RAM Branded in history | 658.827 SCH Corporate branding : purpose/people/process : towards the second wave of corporate branding / | 658.827 SOO Troll proof branding in the age of doppelgangers / | 658.8270954 BHA Brandvantage : a 12-week master plan for brand leadership and beyond / | 658.8270954 RAM Re-build / | 658.8270954 RAM Re-build / | 658.83 AAK.M Marketing research / |
There are no comments on this title.