Brandvantage : a 12-week master plan for brand leadership and beyond / Trupti Bhandari, Arvind Bhandari.
Material type: TextLanguage: English Publisher: Gurugram, Haryana, India : Penguin Business, an imprint of Penguin Random House, 2021Description: xiv, 257 pages : illustrations (black and white) ; 23 cmISBN: 9780670095315Subject(s): Brand name product -- Management. -- India | Product management -- India | Leadership -- IndiaDDC classification: 658.8270954Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8270954 BHA (Browse shelf) | Available | 46219 |
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658.827 RAM Branded in history | 658.827 SCH Corporate branding : purpose/people/process : towards the second wave of corporate branding / | 658.827 SOO Troll proof branding in the age of doppelgangers / | 658.8270954 BHA Brandvantage : a 12-week master plan for brand leadership and beyond / | 658.8270954 RAM Re-build / | 658.8270954 RAM Re-build / | 658.83 AAK.M Marketing research / |
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