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Technology strategy for managers and entrepreneurs / Scott Shane

By: Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, ©2014.Description: 382 pages : illustrations ; 27 cmISBN:
  • 9789332536616
Subject(s): DDC classification:
  • 658.514 SHA
Contents:
Chapter 1: Introduction Chapter 2: Technology Evolution Chapter 3: Technology Adoption and Diffusion Chapter 4: Sources of Innovation Chapter 5: Selecting Innovation Projects Chapter 6: Customer Needs Chapter 7: Product Development Chapter 8: Patents Chapter 9: Trade Secrets, Trademarks, and Copyrights Chapter 10: Capturing Value from Innovation Chapter 11: Competitive Advantage in High Tech Industries Chapter 12: Technical Standards Chapter 13: Collaboration Strategies Chapter 14: Strategy in Networked Industries Chapter 15: Strategic Human Resource Management of Technical Professionals
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.514 SHA (Browse shelf(Opens below)) Available 46184

Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Collaboration Strategies
Chapter 14: Strategy in Networked Industries
Chapter 15: Strategic Human Resource Management of Technical Professionals

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