Technology strategy for managers and entrepreneurs / Scott Shane
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, ©2014Description: 382 pages : illustrations ; 27 cmISBN: 9789332536616Subject(s): Technological innovations -- Management | Business enterprises -- Technological innovations | Innovations -- GestionDDC classification: 658.514
Contents:
Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Collaboration Strategies
Chapter 14: Strategy in Networked Industries
Chapter 15: Strategic Human Resource Management of Technical Professionals
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.514 SHA (Browse shelf) | Available | 46184 |
Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Collaboration Strategies
Chapter 14: Strategy in Networked Industries
Chapter 15: Strategic Human Resource Management of Technical Professionals
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