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The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas.

TextPublisher: New Delhi, India ; SAGE Publications, ©2016Description: xviii, 468 pages ; 25 cmISBN: 9789351503163 (hardback)Subject(s): Branding (Marketing) | Strategic planningDDC classification: 658.8/27

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8/27 SRI (Browse shelf)	Available		46189

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Previous	658.8. MAJ Product manangement in India /	658.8/005 Indian journal of marketing.	658.8/00954 DAV Modern marketing management: in the Indian context /	658.8/27 SRI The future of branding /	658.8/4 RYE High-Performance Interactive Marketing : new techniques and technologies for winning and keeping customers /	658.8/72095 KOT Asian competitors : marketing for competitiveness in the age of digital consumers /	658.8 AAK Strategic market management / David A. Aaker	Next

Includes bibliographical references and index.

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