Includes bibliographical references and index.

Preface -- About the author -- Foundations of business analytics -- Introduction to business analytics -- Analytics on spreadsheets -- Descriptive analytics -- Visualizing and exploring data -- Descriptive statistical measures -- Probability distributions and data modeling -- Sampling and estimation -- Statistical inference -- Predictive analytics -- Predictive modeling and analysis -- Regression analysis -- Forecasting techniques -- Simulation and risk analysis -- Introduction to data mining -- Prescriptive analytics -- Linear optimization -- Applications of linear optimization -- Integer optimization -- Nonlinear and non-smooth optimization -- Optimization models with uncertainty -- Making decision -- Decision analysis -- Appendix A -- Appendix B -- Glossary -- Index.