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Strategic management and business policy : globalisation, innovation and sustainability. / Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Pearson, 2018.Description: xxx, 388 pages : illustration ; 27 cmISBN:
  • 9789352861897
Subject(s): DDC classification:
  • 658.4012 WHE
Summary: This text is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. This edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.4012 WHE (Browse shelf(Opens below)) Available 46177

This text is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. This edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.

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