Includes bibliographical references and index.

PART I: GETTING STARTED
Introduction to Managerial Economics
Basic Training

PART II: DEMAND
Demand Theory and Analysis
Regression Techniques and Demand Estimation
Business and Economic Forecasting

PART III: PRODUCTION AND COSTS
Production Theory and Analysis
Cost Theory and Analysis
Linear Programming

PART IV: MARKET STRUCTURE
Perfect Competition and Monopoly
Monopolistic Competition, Oligopoly, and Barriers to Entry
Game Theory and Strategic Behavior

PART V: PRICING DECISIONS
Pricing of Goods and Services
Pricing and Employment of Inputs

PART VI: RISK AND CAPITAL BUDGETING
Risk and Decision Making
Capital Budgeting

PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY
AND TAXATION
Technological Change in a Global Economy
Locating the Firm in a Global Economy
Taxes and Decision Making

Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions. With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making.