Cover --
Contents --
Foreword --
Preface --
Acknowledgements --
Section 1 Innovation Beyond the Esoteric --
Chapter 1 Looking Beyond Product Innovation --
Chapter 2 Thou Shall Create Win-Win Situations --
Section 2 The Logic, Not Magic, Behind Innovation --
Chapter 3 Last Mile User Connect --
Chapter 4 Train Your Mind on the User --
Chapter 5 Don't Just Sell What You Make --
Make What Might Sell! --
Chapter 6 Gamifying User Research --
Chapter 7 The Bull's-eye Question --
Chapter 8 Memetics and User Psyche --
Chapter 9 Three-Dimensional Ethnography Section 3 Let Your Consumer Define Your Business --
Chapter 10 Hitting the Nail on the Head: What Does the User Seek from You? --
Section 4 Decoding the Neural Networks of an Innovator --
Chapter 11 About DK --
Chapter 12 DK's Dilemma --
Section 5 Thinking Tools for the Business Innovator --
Chapter 13 Scouring the Nooks and Crannies in the Ecosystem --
Chapter 14 A Cheat Sheet to New Product Creation --
Chapter 15 The Jigsaw: Actionable Steps for Creating Breakthroughs --
Chapter 16 Suturing: The Common Sense behind Business Model Innovation --
Epilogue --
About the Author

"It is a common belief that innovation and creativity lie within the purview of genius. After reading this book you will be convinced that with a relentless focus on the user, anyone can be innovative"--