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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George EMaterial type: Text

TextLanguage: English Publisher: Chennai : McGraw-Hill, 2021Description: xxxi, 740 pages : color illustrations ; 29 cmISBN: 9789354600807Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 BEL (Browse shelf)	Checked out	03/13/2023	45867
Books	Institute of Public Enterprise, Library S Campus	659.1 BEL (Browse shelf)	Available		45868

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