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Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij

By: Material type: TextTextLanguage: English Publication details: New Delhi : SAGE Publications, 2019.Edition: 3rd editionDescription: xvii, 451 pages : illustrations ; 24 cmISBN:
  • 9781544318165
Subject(s): DDC classification:
  • 658.8342 DEM
Contents:
1. Consumer behavior across cultures -- 2. Values and culture -- 3. Convergence and divergence in consumer behavior -- 4. The consumer: Attributes -- 5. Social processes -- 6. Mental processes -- 7. Culture, communication, and media behavior -- 8. Consumer behavior domains.
Summary: "Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy." -- Provided by publisher.
List(s) this item appears in: New Arrivals - February 1st to 29th 2024
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1. Consumer behavior across cultures --
2. Values and culture --
3. Convergence and divergence in consumer behavior --
4. The consumer: Attributes --
5. Social processes --
6. Mental processes --
7. Culture, communication, and media behavior --
8. Consumer behavior domains.

"Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy." -- Provided by publisher.

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