Chapter 1 Business Analytics
Chapter 2 Moving Ahead with Analytics
Chapter 3 Unstructured Data Analytics
Chapter 4 Data Warehouse
Chapter 5 Relational Data Modelling
Chapter 6 Multi-dimensional Modelling
Chapter 7 Extraction, Transformation and Loading (ETL)
Chapter 8 OLTP and OLAP
Chapter 9 Key Performance Indicators
Chapter 10 Predictive Analytics
Chapter 11 Data Mining
Chapter 12 Emerging Analytics
Appendix 1 Toothworks
Appendix 2 QOWL
Index

In the present competitive era, managers cannot rely on their gut feelings to take relevant decisions. Taking decisions based on proper analysis of data is the need of the hour. But considering the fact that the organisations are now collecting huge volumes of data and that too in different formats, it is high time that future managers had analytical abilities. Moreover the future managers should cease assuming business analytics as the domain of computer experts or statisticians, rather it is the core of each and every type of functional area of management. Without analytics, it is not possible for managers to analyse the voluminous data and take relevant decisions. This book will embark your journey to the fascinating world of Business Analytics.