Managerial economics : analysis of managerial decision making / H.L. Ahuja & Amit Ahuja.
Material type:
- 9789352535187
- 658.15 AHU
Based on UGC model curriculum for MBA.
Part-1 : Managerial economics: Nature, scope and optimisation techniques --
Part-2 : Demand analysis and theory of consumer's choice --
Part-3 : Theory of production and cost analysis --
Part-4 : Pricing and output decisions in various market structures --
Part-5 :Pricing practices and strategies, managerial and behavioural models of the firm --
Part-6 : Capital budgeting and decision making under risk and uncertainty --
Part-7 : Macroeconomics for management.
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