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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

By: Belch, George EContributor(s): Belch, Michael AMaterial type: Text

TextPublisher: New Delhi : McGraw-Hill Publications ; 2019Edition: 9th edDescription: online resouresISBN: 9789351349006Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 Online resources: Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
e-Books	Institute of Public Enterprise, Library	659.1 BEL (Browse shelf)	Available		EB01

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