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Retail management : a strategic approach / Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee and Ritu Srivastava

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Pearson Indian Education services Pvt. Ltd., : chennai, 2017.Edition: 13th edDescription: xxviii, 722 pages : color illustrations, color maps ; 29 cmISBN:
  • 9789332587694
Subject(s): DDC classification:
  • 658.87 BER
Contents:
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.85 BER (Browse shelf(Opens below)) Available 46042
Books Institute of Public Enterprise, Library S Campus 658.85 BER (Browse shelf(Opens below)) Available 45275
Books Institute of Public Enterprise, Library S Campus 658.85 BER (Browse shelf(Opens below)) Available 45276

Includes bibliographical reference and Index.

An introduction to retailing --
Building and sustaining relationships in retailing --
Strategic planning in retailing --
Retail institutions by ownership --
Retail institutions by store-based strategy mix --
Web, nonstore-based, and other forms of nontraditional retailing --
Identifying and understanding consumers --
Information gathering and processing in retailing --
Trading-area analysis --
Site selection --
Retail organization and human resource management --
Operations management : financial dimensions --
Operations management : operational dimensions --
Developing merchandise plans --
Implementing merchandise plans --
Financial merchandise management --
Pricing in retailing --
Establishing and maintaining a retail image --
Promotional strategy --
Integrating and controlling the retail strategy.

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