Contemporary strategic management Richard Pettinger
Material type: TextLanguage: English Publisher: Hampshire ; New York : Palgrave, 2004Description: xxiv, 520 pages : illustrations ; 25 cmISBN: 9781403913272Subject(s): Strategic planning | Strategic managementDDC classification: 658.4012Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.4012 PET (Browse shelf) | Available | 45285 | |
Books | Institute of Public Enterprise, Library S Campus | 658.4012 PET (Browse shelf) | Available | 45284 |
Browsing Institute of Public Enterprise, Library shelves, Shelving location: S Campus Close shelf browser
No cover image available | ||||||||
658.4012 PAR Practicing strategy : text & cases / | 658.4012 PEA Strategic management: Planning for domestic and global competition/ | 658.4012 PET Contemporary strategic management | 658.4012 PET Contemporary strategic management | 658.4012 PHE Critical thinking for strategic intelligence / | 658.4012 PIT Essentials of strategic management / | 658.4012 PIT.S Strategic management building and sustaining competitive advantage / |
Includes bibliographical reference and index.
The context and environment of strategic management --
Strategic thinking --
The nature of competition --
Analysing the environment --
The foundations of competitive strategy --
Strategic management in practice --
Strategic management in practice --
Investment appraisal --
Strategic management of market segments --
Strategic management of customers and clients --
Strategic management of products and services --
The development of strategic management --
Managing change --
Strategic management and organisation structure --
Strategic approaches to risk management --
Strategic management and ethics --
Strategic performance management --
Enduring priorities in strategic management --
Leadership --
Organisation development --
Strategic management development --
Strategic management and globalisation --
The strategic management of public services.
"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--Jacket.
There are no comments on this title.