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Contemporary strategic management Richard Pettinger

By: Pettinger, RichardMaterial type: Text

TextLanguage: English Publisher: Hampshire ; New York : Palgrave, 2004Description: xxiv, 520 pages : illustrations ; 25 cmISBN: 9781403913272Subject(s): Strategic planning | Strategic managementDDC classification: 658.4012

Contents:

The context and environment of strategic management -- Strategic thinking -- The nature of competition -- Analysing the environment -- The foundations of competitive strategy -- Strategic management in practice -- Strategic management in practice -- Investment appraisal -- Strategic management of market segments -- Strategic management of customers and clients -- Strategic management of products and services -- The development of strategic management -- Managing change -- Strategic management and organisation structure -- Strategic approaches to risk management -- Strategic management and ethics -- Strategic performance management -- Enduring priorities in strategic management -- Leadership -- Organisation development -- Strategic management development -- Strategic management and globalisation -- The strategic management of public services.

Summary: "Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--Jacket.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.4012 PET (Browse shelf)	Available		45285
Books	Institute of Public Enterprise, Library S Campus	658.4012 PET (Browse shelf)	Available		45284

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Previous	658.4012 OBR Better, simpler strategy : a value-based guide to exceptional performance /	658.4012 PAR Practicing strategy : text & cases /	658.4012 PEA Strategic management: Planning for domestic and global competition/	658.4012 PET Contemporary strategic management	658.4012 PET Contemporary strategic management	658.4012 PHE Critical thinking for strategic intelligence /	658.4012 PIT Essentials of strategic management /	Next

Includes bibliographical reference and index.

The context and environment of strategic management --
Strategic thinking --
The nature of competition --
Analysing the environment --
The foundations of competitive strategy --
Strategic management in practice --
Strategic management in practice --
Investment appraisal --
Strategic management of market segments --
Strategic management of customers and clients --
Strategic management of products and services --
The development of strategic management --
Managing change --
Strategic management and organisation structure --
Strategic approaches to risk management --
Strategic management and ethics --
Strategic performance management --
Enduring priorities in strategic management --
Leadership --
Organisation development --
Strategic management development --
Strategic management and globalisation --
The strategic management of public services.

"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--Jacket.

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