Retail Management : a strategic approach / Barry Berman, Joel R. Evans, Mini Mathur
Material type:
TextLanguage: English Publisher: New Delhi : Prentice Hall, 2013Edition: 11th edDescription: xxviii, 654 p. : col. ill., col. maps ; 29 cmISBN: 9788131733769Subject(s): Retail trade -- ManagementDDC classification: 658.85 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 42075 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 41010 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 41011 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 41012 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 41013 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 41014 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 41015 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 41016 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 41017 |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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