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Online Public Access Catalogue

Marketing management / Philip Kotler, Kevin Keller.

By: Kotler, philipContributor(s): Keller, Kevin Lane, 1956-Material type: TextTextLanguage: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Edition: 12th edDescription: xxxix, 733 [45] p. : col. ill. ; 28 cmISBN: 0131457578Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Click here to access online
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Includes bibliographical references and index.

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