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Modern marketing management: in the Indian context / Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar

TextLanguage: English Publisher: Bombay, Progressive Corp. [1969]Edition: 6th edDescription: xxiv, 632 p. illus. 23 cmSubject(s): Marketing -- Management | Marketing -- India -- ManagementDDC classification: 658.8/00954

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Item type	Current location	Call number	Vol info	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8/00954 DAV (Browse shelf)	1.1	Available	005512
Books	Institute of Public Enterprise, Library O U Campus	658.8/00954 DAV (Browse shelf)	1.1	Available	5513
Books	Institute of Public Enterprise, Library		1.1	Available	00513
Books	Institute of Public Enterprise, Library O U Campus	658.8/00954 DAV (Browse shelf)	1.1	Available	005514

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Previous	658.787 KRI ABC analysis of cutting tools inventory in a light engineering industry XYZ /	658.787 SAX Inventory management: some approaches and problems /	658.787 STA Inventory control; theory and practice /	658.8/00954 DAV Modern marketing management: in the Indian context /	658.8/00954 DAV Modern marketing management: in the Indian context /	658.8 ALD Men, motives, and markets /	658.8 AMA Introduction to marketing /	Next

Bibliography: p. 615-618.

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