Modern marketing management: in the Indian context / Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Bombay, Progressive Corp. [1969]Edition: 6th edDescription: xxiv, 632 p. illus. 23 cmSubject(s): DDC classification:
  • 658.8/00954 DAV
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Bibliography: p. 615-618.

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