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Public and nonprofit marketing cases and readings / Christopher H Lovelock

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Palo Alto, Calif. : Scientific Press Wiley, ©1984.Description: xiii, 378 p. : illustrations ; 28 cmISBN:
  • 0-471-88578-9
Subject(s): DDC classification:
  • 658.8 LOV
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Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing.

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