Managing Marketing : text, cases, and readings / Thomas V. Bonoma.

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Material type: Text

TextLanguage: English Publication details: New York : Free Press ; London : Collier Macmillan, c1984.Description: xxii, 522 p. : ill. ; 29 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 BON (Browse shelf(Opens below))	Available		007954

Includes index.

Bibliography: p. 513-515.

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