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Fundamentals of marketing: additional dimensions: selections from the literature edited by Jack L. Taylor [and] James F. Robb

Contributor(s): Taylor, Jack L. (ed | Robb, James FMaterial type: Text

TextLanguage: English Publisher: New Delhi Tata McGraw-Hill 1979Edition: 2nd edDescription: xv, 485p ill; 23cmSubject(s): MarketingDDC classification: 658.8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library O U Campus	658.8 FUN (Browse shelf)	Available		004364
Books	Institute of Public Enterprise, Library		Available		013657

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Previous	658.8 FER Customer-oriented planning /	658.8 FER Customer-oriented planning /	658.8 FRA Modern marketing management: an introduction /	658.8 FUN Fundamentals of marketing: additional dimensions: selections from the literature	658.8 GAN Marketing: a managerial introduction /	658.8 GRE Research for marketing decisions /	658.8 HAN Marketing text, techniques, and cases /	Next

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