Introduction to marketing / D. Amarchand, B. Varadharajan
Material type: TextLanguage: English Publisher: New Delhi Vikas 1979Description: xi,298p ill; 22cmISBN: 0706906993Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library O U Campus | 658.8 AMA (Browse shelf) | Available | 004326 |
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658.8/00954 DAV Modern marketing management: in the Indian context / | 658.8/00954 DAV Modern marketing management: in the Indian context / | 658.8 ALD Men, motives, and markets / | 658.8 AMA Introduction to marketing / | 658.8 BLI Marketing management and the behavioral environment / | 658.8 BLO Logistics / | 658.8 BLO Logistics / |
Includes Bibliographical references
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