000 -LEADER |
fixed length control field |
00414nam a2200157Ia 4500 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
LUC |
100 ## - MAIN ENTRY--AUTHOR NAME |
Author name |
Luck, David J. |
245 #0 - TITLE STATEMENT |
Title |
Product policy and strategy / |
Statement of responsibility, etc |
David J. Luck |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Delhi |
Name of publisher |
Prentice-Hall of India |
Year of publication |
1972 |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
ix, 118p |
Other physical details |
ill; |
Dimensions |
23cm |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Foundations of marketing series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Subject |
Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
|