| 000 -LEADER |
|---|
| fixed length control field |
01809nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788131516829 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 |
| Item number |
KAR.C |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kardes, Frank R. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Consumer Behavior : |
| Sub Title |
science and practice / |
| Statement of responsibility, etc |
Frank R Kardes, Thomas W Cline, Maria L Cronley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Delhi : |
| Name of publisher |
South-Western Cengage Learning, |
| Year of publication |
©2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xx, 459 pages : |
| Other physical details |
color illustrations ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical reference and Index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Consumer focused strategy: The study of consumer behavior ; Consumer segmentation and positioning --<br/>How consumers make decisions: Overview of consumer decision making ; Consumer evaluation and choice ; Risk and consumer decision making --<br/>How consumers process information: Consumer perception and attention ; Persuasion: attitudes and judgment ; Affect and motivation ; The role of learning and memory ; Automatic information processing ; The role of personality and self-concept --<br/>The influence of the social environment and contemporary strategies for marketers: The role of values and culture ; Persuasion through social influence ; Contemporary marketing strategies ; Consumer behavior online ; Consumer behavior and branding strategy --<br/>Managerial decision making: Biases in managerial decision making ; Strategies for improving management decision making. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Consumer behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Cline, Thomas W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Cronley, Maria L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
