Rural Marketing : (Record no. 7621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01180cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761935889 (hard back) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761935886 (hard back) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | VEL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Velayudhan, Sanal Kumar, |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Rural Marketing : |
| Sub Title | targeting the non-urban consumer / |
| Statement of responsibility, etc | Sanal Kumar Velayudhan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles ; |
| -- | London : |
| Name of publisher | Response, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 249 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [242]-249). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| Geographic subdivision | India. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0724/2007032916.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 07/18/2016 | 495.00 | 2016-07-18 | 658.8 VEL | 40557 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/11/2016 | 495.00 | 658.8 VEL | 41137 | 06/08/2020 | Books | |||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/11/2016 | 495.00 | 2016-11-11 | 658.8 VEL | 41138 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/11/2016 | 495.00 | 2016-11-11 | 658.8 VEL | 41139 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/11/2016 | 495.00 | 2016-11-11 | 658.8 VEL | 41140 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/11/2016 | 495.00 | 2016-11-11 | 658.8 VEL | 41141 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/11/2016 | 495.00 | 2016-11-11 | 658.8 VEL | 41142 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/22/2018 | 495.00 | 2018-05-22 | 658.8 VEL | 42494 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/30/2018 | 495.00 | 2018-05-30 | 658.8 VEL | 42516 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/30/2018 | 495.00 | 2018-05-30 | 658.8 VEL | 42517 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/04/2020 | 495.00 | 658.8 VEL | 36418 | 09/04/2020 | Books |
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