Foundations of Advertising Theory & Practice / (Record no. 7406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00410nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8174935509 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CHU.F |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Chunawalla,S.A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Foundations of Advertising Theory & Practice / |
| Statement of responsibility, etc | S.A.Chunawalla,K.C.Sethia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai : |
| Name of publisher | Himalaya Publishing House, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,835 p. : |
| Other physical details | ill. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Sethia,K.C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/19/2014 | 275.00 | 2014-12-19 | 659.1 CHU.F | 38931 | 06/08/2020 | Books |
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