B2B brand management / (Record no. 7403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-3-540-25360-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT.B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | B2B brand management / |
| Statement of responsibility, etc | Philip Kotler [and] Waldemar Pfoertsch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW YORK |
| Name of publisher | SPRINGER |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 357p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Pfoertsch, Waldemar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/18/2014 | 2014-12-18 | 658.8 KOT.B | 38912 | 06/08/2020 | Books |
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