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Online Public Access Catalogue

Marketing Management / (Record no. 7332)

000 -LEADER
fixed length control field 00478nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780070144910
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SAX.M
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Saxena, Rajan
245 #0 - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc Rajan Saxena
250 ## - EDITION STATEMENT
Edition statement 2nd & 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Tata McGraw-Hill,
Year of publication ©2012.
Place of publication New Delhi :
300 ## - PHYSICAL DESCRIPTION
Number of Pages xv, 877 pages :
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical reference and Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Bill Date Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 07/05/2012 2012-05-07 658.8 SAX.M 36751 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 09/15/2014 2014-09-15 658.8 SAX.M 38434 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 10/22/2014 2014-10-22 658.8 SAX.M 38685 06/08/2020 Books