Introduction to Marketing : (Record no. 7147)

MARC details
000 -LEADER
fixed length control field 01092cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780199557448
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0199557446
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PAL
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Palmer, Adrian.
245 10 - TITLE STATEMENT
Title Introduction to Marketing :
Sub Title theory and practice /
Statement of responsibility, etc Adrian Palmer.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford ;
-- New York :
Name of publisher Oxford University Press,
Year of publication 2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiii, 551 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1301/2009000272-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 07/05/2012 395.00 2012-05-07 658.8 PAL 36752 06/08/2020 Books

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