| 000 -LEADER |
|---|
| fixed length control field |
00438nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788125942597 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KUM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kumar, Arun |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing Management : |
| Sub Title |
Comprehensive Text, Best Practices, Corporate Insights / |
| Statement of responsibility, etc |
Arun Kumar, N. Meenkshi |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
Vikas Publishing House, |
| Year of publication |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
942p |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Meenkshi, N. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
