Retailing : (Record no. 6884)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01991nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-315-0163-4 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131501639 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.85 |
| Item number | NEW.R |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Newman, Andrew J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Retailing : |
| Sub Title | Environment and operations / |
| Statement of responsibility, etc | Andrew J Newman, Peter Cullen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Thomson Learning, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 496 p., [8] p. of plates : |
| Other physical details | illustrations (some color) ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical reference and Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1: MANAGING THE RETAILING ENVIRONMENT.1. Introduction: The Retail Environment.2. Structural Change in Retailing: The Retailing in Historical Perspective.3. The Retailing Industry: Retailing Structures.4. Managing in Good Times and Bad: Dealing with Booms and Slumps.PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT.5. Strategic Marketing Planning for Retailing: Setting up the Business.6. The Customer and the Retail Business: Knowing your Customers.7. The Fundamentals of Merchandising.8. Establishing a Pricing Strategy: Getting the Price Right.9. Promoting the Store: Sending Out the Correct Sort of Messages.10. Locating the Store: Locating in the Retail Environment.PART 3: RETAIL MARKETING - OPERATIONS.11. Store Design and Layout: Producing the Right Format.12. Managing the Service Setting: Making the Sale.13. Managing Retail Services: Creating Quality Retail Services.PART 4: DELIVERING THE PRODUCT.14. Business Operations: Inside the Retail Organisation.15. Logistics and Distribution: Shipping the Goods to Market.16. Rolling Out the Goods: Developing New Relationships.17. Buying the Goods: The Product Development Process.18. People in Retailing: Making People Matter.PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE.19. Out-of-Store Retailing: Buy By Wire.20. International Retailing: Going Global: Whats In It For Us? |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Retail trade |
| General subdivision | Textbooks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Retail trade |
| Form subdivision | Management |
| General subdivision | Textbooks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Retail trade. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/17/2014 | 2014-06-17 | 658.85 NEW.R | 36263 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/17/2014 | 2014-06-17 | 658.85 NEW.R | 36264 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/17/2014 | 2014-06-17 | 658.85 NEW.R | 36265 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/17/2014 | 2014-06-17 | 658.85 NEW.R | 36266 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/13/2016 | 2016-12-13 | 658.85 NEW.R | 41400 | 06/08/2020 | Books |
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