Advertising management / (Record no. 6882)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-19-567843-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JAY.A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Jethwaney, Jaishri |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc | Jaishri Jethwaney [and] Shruti Jain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Oxford University Press, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 716 Page: |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Jain, Shruti |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/17/2014 | 2014-06-17 | 659.1 JAI | 36258 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/17/2014 | 2014-06-17 | 659.1 JAI | 36259 | 06/08/2020 | Books |